Self-Promotion For The Artist Course
A Distance Learning Course of 12 Lessons studied via e-mail
Cost:
The enrolment fee for this course is £95.00.
There is a 50% concession on this price if the course is purchased at the same time as a FULL Artist annual membership of Ovenden Contemporary. FULL annual membership is currently £150.00 so if you enrol on this course at the same time you will pay only £197.50 for FULL Artist annual membership together with the complete 'Self-Promotion For The Artist' distance learning course.
Please note, membership of Ovenden Contemporary is at the sole discretion of management and/or selection committee. Please contact us prior to enrolment if you wish to take this option.
Course Description:
The course, written by a successful self-promoting Artist, would be useful for new and emerging artists such as newly graduated students as well as hobbyists & recreational artists ready to move towards becoming professional or semi-professional artists.
You will be guided through many of the situations that you will experience as a self-promoting artist, including networking, art fairs and organising self-financed exhibitions. You will receive advice on producing the marketing materials you will need, how to approach the internet and how to supplement your career with
At the end of the course you should have compiled most of the documents and materials you will need to begin your career as a self-promoting artist as well as developing a positive outlook and an increased level of self-awareness.
On successful completion of the course, you will be able to:
* Demonstrate an awareness of the national art industry and the opportunities available to you
* Develop a more detailed knowledge of the local industry and the opportunities available to you
* Develop an awareness of your own practices, motivations and career expectations
* Prepare materials required for your promotional activities
* Be able to identify opportunities and develop strategies to utilise those opportunities
* Express yourself in writing for a variety of different professional audiences
* Reflectively evaluate your own development and career planning processes
Course Syllabus
Lesson 1: Your expectations
* Introduction
* What have you achieved so far?
* What do you want to achieve from here?
* What is your ‘motivation’?
Lesson 2: Attitude & Outlook
* What is the art world like?
* Treating this as a business
* How you relate to others
* Remaining positive and friendly
* Frame of mind
Lesson 3: Networking
* Why do you need to get out of your studio?
* Open studio networks
* Art clubs
* Visiting galleries and art fairs
Lesson 4: Marketing Materials
* The CV
* Business Cards
* Brochures, invitations and posters
* Compiling a portfolio
Lesson 5: Web-Sites & Online Galleries
* Who cares about the internet?
* Your options
* Designing your own website
* Using an online gallery service
Lesson 6: The Artist’s Statement
* What is an ‘artist’s statement’?
* How do you write one?
Lesson 7: Competitions
* The benefit of entering competitions
* Scams
* Choosing the right competitions for you
* What are the various procedures and processes?
* A checklist
Lesson 8: Self-Financed Exhibitions
* Why should I self-finance?
* A word of warning
* Designing and installing an exhibition
* Promoting a self-financed exhibition
* The preview reception
* Health & safety
Lesson 9: Dealing With Galleries & Agents
* Why would you work with galleries and dealers?
* Imagine yourself as a gallerist or dealer
* Exclusivity
* The submission
* Presenting your portfolio
* Contracts & terms
* Maintaining relationships
Lesson 10: Art Fairs
* What is an art fair?
* Why should you consider showing your work at an art fair?
* Which art fair?
* How to prepare
* What to expect
Lesson 11: Additional Earning Opportunities
* Will you ever make a living from this?
* Tutoring
* Residencies
* Prints and fine art publishing
* Greetings cards and graphic design
* Commissions
* Open a gallery!
Lesson 12: Final Assessment
* Summary
* Bringing it all together
* Produce your Artist’s Statement & Curriculum Vitae
Qualifications:
On completion of your course, you will receive a certificate of successful completion from us. This is a recreational course and as such, you will not receive a recognised qualification. However, the course is also available through Stonebridge Associated Colleges and has been accredited by NCFE as a Level 3 award, equivalent to an A-Level or NVQ3 qualification.
If you wish to achieve the Level 3 qualification for completing this course, click here to visit Stonebridge Associated Colleges.
If you wish to enrol on this course WITHOUT combining it with FULL membership of Ovenden Contemporary, click on the Pay Now button below...
Notes:
With this course you will have e-mail access to your own personal tutor who specialises in this field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. The approximate amount of time required to complete the course is: 120 hrs. This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.